The most useful website ever (well, not quite as useful as google.com, but still rather useful), awesomehighlighter.com has provided the tool I always wanted! Instead of copying a link of a page to send to a friend, then saying, “Scroll down about half way, the read the third sentence in the fifth paragraph,” I can [...]

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Such a cool site, LinkedIn connects you with everyone you know through your industry, your place of work and your college. I signed up based on a friends recommendation, and bam! There was one of my friends waiting to be my friend already, before I even asked him to join! He had requested me a [...]

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What in the WORLD?! Adobe FINALY talked me into switching to CS3 by bundling amazing web apps in the designer pro version of their popular software package upgrade, and now they are updating Acrobat, adding a sticker to the box and releasing it as a .3? Why 3? Why not .001? That’s insane. And they [...]

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As I work in my office today, thousands of immigrants are being sworn in to become American citizens at the Miami Beach Convention Center. As these few-thousand raise their right arm, swear their allegiance to this country, and fill out their social security forms (of which they have been paying but are finally eligible for), [...]

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Last night I watched the season finale of American Idol and the branding miracle that makes the show successful. From the moment you turn to Fox, you know you are watching AI. The music. The stage. The hosts. The crowd. The Coca-Cola cups. It’s all part of their brand. The title, American Idol, sounds like [...]

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The Democratic race for president between Obama and Clinton has been a
public war over branding.
Just like Coca-Cola and Pepsi, which are both basically sugar-flavored
and caramel-colored caffeinated, canned soda, the basic elements are
the same. When it’s time to make a decision at the grocery store
between the two, the choice comes down to the one that has [...]

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My specialty is using effective design to increase your business. My clients range from nightclubs to the City of Miami Beach, and everyone in between. My light, simple style has proven to be highly successful for dozens of businesses. From business cards to international marketing plans, I can offer a personalized proposal that will increase [...]

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Writing a real blog about branding has been a goal of mine for quite some time. I love the idea of finding cool thing related to my work and the betterment of my clients (or future clients) and putting it into a running archive for others to find and use for themselves. Here I have [...]

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